Terra

Definition: Earth or land

Tone: Down-to-earth, future-forward, global, evolutionary, communal.

Works in English, Spanish and Portuguese.

Naming.

Nutrien’s vibrant global family comes from diverse places, communities and roles. But we stand on common ground, for our common planet. We all share the same mission of feeding 10 billion people by 2050 through sustainability and collaboration. 

And through Nutrien’s intranet, this potential for our people and the world flows. It is built to be a home where employees with diverse expertise in retail, agriculture, and mining are empowered to share knowledge, engage in discourse, and build vital relationships. It nourishes opportunity for success and sustains growth for every part of our global company, our clients—and humanity.

Welcome to the evolution of our employee intranet experience. 
Welcome to Terra.

Positioning.

Visual Identity.

Tone of Voice.

Our voice is: Casual and human

Not formal or corporate

Write like a down-to-earth human being, not an authority figure. Our voice should help Nutrien employees feel welcomed and empowered. Your writing should be conversational, warm and friendly.

• Do: Experience sustainability empowerment

• Don’t: Learn how to effectively implement sustainability protocols.

• Do: Step inside and meet the team

• Don’t: Input your information to enter the site.

Our voice is: Authentic and collaborative

Not curated or one-way

Write using warm, everyday language that encourages employees to connect and engage. Use words that inspire unity, such as “we, us, our, together”. Encourage participation with words like “Chat, discuss, share, engage”.

• Do: Let’s connect!

• Don’t: Submit your inquiries here.

• Do: Helping our teams get ahead

• Don’t: How to build employee capacity

Our voice is: Dynamic and simplified

Not boring or copy-heavy

Choose simple language and boost the energy of your words with short sentences and concise paragraphs. Don’t let your writing be boring, repetitive or a chore to read. Avoid tired clichés and technical jargon. Use active words like “transform”, “explore” and “innovate”.

• Do: Transform agriculture in your community

• Don’t: Our vision is to help Nutrien employees upskill in implementing agricultural innovations.

• Do: Explore how we’re feeding the future.

• Don’t: Nurtien announces new innovations to meet 2050 food supply goal.